The musical mindset of this weekly club night ranges from recognizable club fare to its more esoteric electronic counterparts. Tasked with overhauling their entire image (its previous incarnation simply aping the logo of 1970s educational TV show The Electric Company), I set out to combine the juicy, fantastic aesthetic of similar era shows (Reading Rainbow, 3 2 1 Contact, etc) with a healthy dose of day-glo Patrick Nagel. The informative text on the back was given a post-graffiti angle, fusing the most fanciful imagery from the past few decades into a electric visual statement.